Social Icons

TwitterYoutubeFlickrRSS

Search case studies

Games tourism boost

13/11/2014
International / Glasgow 2014
New study shows tourists stayed longer and spent more money.

An estimated 690,000 visitors spent approximately £282 million attending the Commonwealth Games sporting events at venues across Scotland, the Games ceremonies and the Festival 2014 cultural events in Glasgow, according to new research published today.

In addition, 93 per cent of these visitors rated Scotland as a ‘very good’ place to visit.

The XX Commonwealth Games Visitor Impact Study and XX Commonwealth Games Accommodation Occupancy reports show:

  • Of 690,000 Games visitors, 250,000 stayed overnight and 440,000 made day trips to the sporting and cultural venues in Glasgow and across Scotland
  • 220,000 Games visitors came from out with Scotland 
  • Overnight visitors from the rest of the UK spent, on average, 5.5 nights in Scotland, with visitors from the rest of the world staying, on average, 10 nights
  • Average visitor spend per day was £57 for day visitors and £125 for overnight visitors, well above the industry average of £48 for day visitors and £68 for overnight visitors
  • 94 per cent of B&B rooms and 95 per cent of hotel rooms in Glasgow and Clyde Valley were occupied during the Games, up 25 per cent and 12 per cent respectively on the same period last year
  • The impact was also felt around Scotland, with self-catering occupancy up 30 per cent in Ayrshire and Arran, up 17 per cent in Aberdeen and Grampian and up 20 per cent in the Borders.

A report to be published next year will show the economic impact of Games visitors and other activities associated with hosting the Commonwealth Games.

Cabinet Secretary for Commonwealth Games Shona Robison said:

“This is yet more evidence that these Commonwealth Games really were the greatest games ever. 

“We were determined from the beginning that these Games would leave a positive lasting impact across Scotland and to know that so many visitors have been to Scotland and left with good memories leaves us with much to be proud of. 

“The Games, plus the successful Ryder Cup and the many Homecoming events of 2014, have helped create a very successful sustainable tourism legacy for years to come.  It is this legacy combined with the boost received by businesses in Scotland from the Games that gives us much to build on for the future.”
 
Councillor Gordon Matheson, Leader of Glasgow City Council, said:

“The Glasgow 2014 Commonwealth Games was of course the greatest ever, and one of the key legacies it leaves behind is an even higher profile for Glasgow internationally.  In the city during August, the average hotel occupancy rate was over 95 per cent, with this exceeding 99 per cent on five nights that month.  These fantastic figures reflect Glasgow’s ever-growing reputation as a visitor destination and the pulling power of the city’s events programme.”
 
The XX Commonwealth Games Visitor Impact Study was carried out on behalf of Scottish Government, Glasgow City Council, Glasgow Life and Glasgow City Marketing Bureau.  The XX Commonwealth Games Accommodation Occupancy report was carried out on behalf of the Scottish Government.