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Opportunity knocks for food & drink producers

Business / International
The Event Ready Producers initiative from Scottish Enterprise has been launched to help food and drink companies to make the most of market demand and to prepare for 2014.

Each year, Scotland hosts literally thousands of events of all shapes and sizes. Visitors to these events spent some £24 million on food and drink in 2012 and this figure is projected to increase to almost £33 million in 2014, when Scotland hosts the Homecoming, the Glasgow Commonwealth Games and the Ryder Cup.
With research showing that visitors to Scotland want to taste traditional Scottish dishes, regional specialities and fresh, locally sourced food, the events sector presents huge opportunities for Scottish food and drink producers—of all sizes—to drive additional sales, introduce your business to new customers, enhance your reputation and raise your profile.
The Event Ready Producers project offers one-to-one expert support to review readiness to supply events and provides tailored advice on areas such as sales strategies, product and price propositions, marketing and service delivery. Up to 3.5 days business support is available to individual companies through the initiative.

To register interest in the one-to-one business support telephone 0845 607 8787 or email