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Tourism and hospitality sector gets set for the Games and beyond

Stella Callaghan, Project Manager, Glasgow Welcomes

For 12 days this summer, a global spotlight will shine on Glasgow, offering an unprecedented opportunity to show the world that Glasgow is a fantastic city.

The Glasgow 2014 Commonwealth Games will bring thousands of athletes, officials, ticketholders and worldwide media to the city.  That’s a lot of people who might come back or recommend Glasgow to others, but only if we create a lasting impression.

The Games have led to massive investment and regeneration in sport and cultural venues and infrastructure, providing lasting benefits for Glasgow’s communities for years to come.

The legacy benefits for the city’s tourism and hospitality businesses are massive too.  As an official legacy project, Glasgow Welcomes has been urging businesses to ensure they don’t miss out. 

We have created a bespoke online customer service programme, Glasgow Welcomes-Online to help businesses access training in the run up to the Games.  It focuses on Games events, things to see and do in Glasgow and offers advice on how to deliver a truly memorable customer experience. 

The Commonwealth Games is a compelling reason for all hospitality businesses to develop their staff, but it’s important to look beyond 2014.  At a recent meeting of our Glasgow Welcomes industry trainers, it is clear from discussion that there is a lot of work going on to ensure Glasgow Welcomes training is delivered before the Games.

However, what is also clear is that businesses are equally keen to maintain momentum around their preparations.  The group shared their ideas for motivating teams on the importance of excellent customer service delivery after the incentive of the Commonwealth Games.

As we celebrate Legacy Week, I think that’s an important message for everyone involved in the Games.  In mirroring an athlete’s approach, businesses need to recognise how great preparation, learning and knowledge can be used beyond the Games. 

We’re all aiming to ensure Glasgow delivers the best Commonwealth Games ever, but we also have to ensure that the city continues to benefit from the positive experience long after the Games have finished.

Find out more about Glasgow Welcomes.